"Our mission is to teach people the importance of having healthy skin. Why we should moisturize and nourish our skin with the correct products. Why we should use carrier oils, vitamins, etc on our skin. In lieu of products that contain alcohol which is drying for the skin, along with so many other additives which are also damaging to our skin. My daughter and I are particularly partial to the Southside of Chicago where we both grew up and attended public schools for elementary and high school. All of our Tendaji products help with achieving and maintaining healthy radiant skin."